Kindred Capital is a London-based venture capital firm known for its “Equitable Venture” model. This unique approach involves sharing their ‘carry’ (a share of the fund’s profits) with the founders they back, creating a collaborative network of entrepreneurs and investors. This model provides valuable lessons for sophisticated investors on building progressive partnerships and aligning stakeholder interests for mutual success.
In the world of venture capital, the standard relationship between founders and investors often creates problems. Many experienced founders and investors want more than just a financial transaction. They seek true partnerships built on shared success. This search for a fairer model led us to Kindred Capital. Their unique approach breaks from tradition and offers important lessons on building strong investor networks. It is a clear example of the principles behind entrepreneurial investing.
This article explores Kindred Capital’s ‘Equitable Venture’ model. We examine how its unique profit-sharing system changes the investor-founder relationship. The result is a truly collaborative investor community. Understanding this model is useful for non-executive directors, private investors, and SME founders planning their growth. It offers valuable insights on finding deals, preparing for board roles, and using effective business scaling strategies. This innovative model provides an alternative to traditional gatekeepers, creating better access to quality investments and networking.
Join us as we use our CARE framework to look closer at this model. We will show how Kindred Capital’s approach can help you build executive authority, navigate M&A deals, and gain a competitive edge in the global market. We will start by explaining the core elements of their ‘Equitable Venture’ model and its wider impact.
What is Kindred Capital’s ‘Equitable Venture’ Model?
Beyond Funding: A New VC-Founder Relationship
Traditional venture capital is often a simple exchange. Founders get money. VCs get a piece of the company and a say in decisions. But this can lead to different goals.
Kindred Capital changed this old way of thinking. Their model focuses on real partnership. It’s about more than just money. They want to change the whole relationship between VCs and founders.
This approach fits well with our Access Engineering method. We also believe in building strong, forward-thinking partnerships. These partnerships are key to long-term growth.
Kindred’s ‘Equitable Venture’ model has big benefits:
- It builds more trust and openness from the start.
- It promotes shared risk and responsibility for success.
- It’s more than just an investment. It creates a true alliance between entrepreneurs and investors.
This new model changes how founders see their investors. It gives them more power. They become active partners in the fund’s success. This is a strong alternative to old coaching models. It makes sure everyone is committed to long-term growth and success.
How Entrepreneurs Share in the ‘Carry’
A key part of Kindred Capital’s model is how they share carry. ‘Carry’ is the share of profits a venture capital firm makes from good investments.
Usually, carry is shared only between the VC firm’s partners. The founders who get the investment are left out.
Kindred Capital changed this. They share a large part of their fund’s carry with the founders they back [1]. This new approach greatly changes the partnership. It changes what motivates people.
This strategy has a direct impact:
- Enhanced Alignment: Founders have a financial interest in the success of all Kindred companies, not just their own. This helps everyone work toward a common goal.
- Superior Deal Flow: The model attracts the best entrepreneurs. They see the big advantage of sharing in the success. This creates a great program for investors and brings in high-quality deals.
- Accelerated Wealth Building: Founders can build wealth in two ways. They benefit from their own company’s success and from the fund’s success. This helps them build their authority as leaders.
- Bypassing Traditional Gatekeepers: Kindred’s model shares profits with founders who were often left out. This idea is a core part of Access Engineering.
This new approach is more than a typical investment. It builds a network of investors focused on shared success. It is a great example of this new investing style. It also offers useful ideas for founders who are planning to sell their company or go public. It shows that when goals are aligned, it creates great value for everyone.
How Does This Model Impact Investor Network Building?
Creating a Collaborative vs. Transactional Investor Community
Kindred Capital’s ‘equitable venture’ model changes how investor networks are built. It moves beyond typical transactional deals. Most investor groups focus on short-term financial gains for their limited partners (LPs).
Kindred Capital, however, builds a truly collaborative group. They share profits, which aligns the goals of LPs, founders, and the firm itself [2]. This creates a shared vision for long-term success. It means everyone works for the group’s success, not just their own deals. This approach gets around the usual gatekeepers of investment capital.
A truly collaborative investor community has clear advantages:
- Enhanced Deal Flow: Members share insights and opportunities. This leads to better quality deals.
- Shared Due Diligence: Working together strengthens how investments are checked. It also reduces risk for each person.
- Strategic Value Add: LPs actively support the companies they invest in. They offer their connections and experience.
- Increased Trust: When goals are aligned, relationships become deeper. This forms a strong private investor community.
This is very different from many traditional investment groups. Those are often competitive. Kindred’s model is a great example of how to create an environment where everyone contributes to growth and benefits from it.
Lessons for Building Your Own Sophisticated Investor Programme
The Kindred Capital model offers key lessons for building an investor programme. Their structure shows the power of a modern partnership approach. This is vital for attracting top angel investors and finding exclusive deals. As a result, it strengthens your global investor connections.
Key ideas for developing your own investor network strategy include:
- Define Aligned Incentives: Clearly explain how everyone benefits. This should be more than just financial returns. Think about shared profits or co-investment rights.
- Cultivate Exclusivity: Make your programme attractive to select investors. Emphasise access to unique deals and a curated startup investor network. This helps build a powerful Dubai investor community or Singapore entrepreneur network.
- Implement Access Engineering: Create a clear system to connect investors with pre-checked opportunities. This ensures quality and saves time when sourcing deals. This method helps bypass traditional barriers.
- Foster Knowledge Exchange: Create platforms for investors to share their expertise. This makes the whole group smarter. It also provides valuable angel investor training for new members.
- Leverage Proprietary Frameworks: Use systems like the CARE framework. This helps ensure that due diligence, risk assessment, and relationship building are done in an organised way.
- Focus on Long-Term Value: Build relationships that are meant to last. This turns single transactions into a long-term investing partnership.
These principles are more than basic advice. They provide a real plan to monetise your investor network through genuine teamwork and trust.
The Role of Aligned Incentives in High-Quality Deal Sourcing
Kindred Capital’s profit-sharing model is a great example of aligning goals. It directly helps in finding high-quality deals. This model encourages all LPs to actively help portfolio companies succeed. This leads to better results and more deals.
When goals are aligned, sourcing deals becomes easier in several ways:
- Enhanced Referrals: LPs who share in the success are more likely to refer top-tier founders. They know that strong performance benefits everyone.
- Rigor in Due Diligence: Each investor carefully reviews potential deals. Their shared success depends on the quality of the group’s investments. This ensures a thorough review.
- Active Portfolio Support: Investors become strategic partners. They offer advice, network access, and market knowledge. This helps startups succeed.
- Reduced Adverse Selection: Founders are drawn to this type of collaborative group. They see the unique support system, which attracts higher-quality entrepreneurs.
This modern partnership model is very different from traditional VC structures, where LPs are often passive and simply wait for payouts. Kindred’s approach shows that when everyone shares in the success, the entire network wins. This helps secure exclusive investment deals. It also makes the network a top choice for founders who want strategic capital and real teamwork [3].
Is the Kindred Capital Approach a Form of Access Engineering?
Bypassing Traditional Gatekeepers: A Shared Philosophy
Kindred Capital’s approach to venture capital is different from traditional models. They share ‘carry’—a portion of the fund’s profits—with every founder in their portfolio. This unique model challenges the old rules and aligns everyone’s interests. The relationship becomes a true partnership, not just a transaction. This gives founders a direct stake in the success of the entire fund, not just their own company.
This philosophy is very similar to the core ideas of Access Engineering. My method focuses on bypassing traditional gatekeepers. It creates direct paths to key opportunities, capital, and influence. Both Kindred Capital and Access Engineering see that old systems often block talented people and companies. New strategies are needed to open up opportunities for everyone. Kindred Capital gives founders a direct share of the fund’s profits. Similarly, Access Engineering gives professionals direct access to board seats, exclusive investor networks, and high-quality deals.
The shared goal is clear: to break down old barriers. Both strategies empower entrepreneurs and investors with direct, strategic access. This direct approach is a major advantage in a competitive market. It creates an environment where skill and teamwork are more important than outdated hierarchies.
Applying the CARE Framework to Venture Partnerships
Looking at Kindred Capital’s model through the CARE framework shows its core strength. The CARE framework is my own method for building powerful networks and strategic partnerships. It focuses on four key pillars:
- Context: Kindred Capital completely redefines the context of venture funding. By sharing carry, they change the dynamic from a simple investor-recipient deal to one of shared ownership and success. This new context fosters a collaborative environment and aligns everyone’s long-term goals.
- Access: The model provides unmatched access. Founders get more than just capital; they gain a direct financial stake in a wider portfolio and network. This breaks down the usual walls between individual investments. It offers entrepreneurs a share in the group’s success, which is a key part of Access Engineering.
- Relationships: A shared financial stake naturally builds stronger, more lasting relationships. This is more than a simple transaction. It creates a genuine community of founders and investors with aligned goals. Such partnerships are vital for long-term growth and resilience.
- Execution: This deep alignment greatly improves execution. When everyone shares in the collective success, individual companies perform better. The shared incentive drives teamwork, knowledge sharing, and a joint effort to grow each company. This leads directly to more successful exits and better returns.
The Kindred Capital model is a great example of how these principles can create a strong and effective investment system. This framework is essential for any investor who wants to build a top-tier program or create genuine partnerships for business growth.
Building Authority Through a Differentiated Investment Model
Kindred Capital’s unique investment model has built its authority in the venture capital world. By challenging the status quo, they have earned a reputation for being innovative and founder-friendly [4]. Being different helps them build trust and attract the best talent and deals. They don’t just invest; they create value together through a clear and fair structure. This approach appeals to smart entrepreneurs who want partners, not just funders.
This strategy is similar to how professionals use Access Engineering to build their own authority. When you offer unique value, you stand out from the competition. This draws high-quality opportunities to you. For example, a director offering custom board-readiness services will attract different candidates than a standard executive coach. Likewise, an investor who builds a private community with exclusive deals gains more credibility than one simply chasing trends.
A unique model builds authority. It shows visionary leadership and a commitment to modern partnerships. This leads to several key outcomes:
- Enhanced Deal Flow: Top founders actively seek out partners like Kindred Capital. They recognise the long-term benefits of this aligned model.
- Thought Leadership: Pioneering new models makes a firm an industry leader. It attracts media attention and positions its leaders as experts.
- Expanded Influence: A strong, ethical brand naturally expands its reach. It attracts a global network of investors and entrepreneurs.
Ultimately, challenging old ideas with a better, results-focused model is the fastest way to build undeniable authority in any field. This principle is central to all my work, from board appointment strategies to global M&A advisory services.
What Can SME Founders Learn About Scaling and Exit Strategies?

Structuring Progressive Partnerships for Long-Term Growth
SME founders often look for capital. But true long-term growth needs more than just money. It requires carefully structured, forward-thinking partnerships. A great example is Kindred Capital’s fair venture model, which shares profits with founders. [5]
This approach changes the usual investor-founder relationship. It moves from being just about money to a real partnership. For founders, this means choosing partners who share their vision and work ethic. These partners are key to growth. They offer more than capital, providing useful advice and industry connections.
Using a method like Access Engineering is vital here. It helps founders find and connect with the right strategic partners. This means bypassing usual gatekeepers to build real relationships. Our CARE framework helps find the right fit. It ensures partners align on Capabilities, Ambition, Resources, and Ethos. This creates a strong foundation for any partnership.
These partnerships are not just about outside companies. They also apply to how you build your internal teams and advisory boards. This is a key part of building strong leadership. This forward thinking helps solve the common challenges of scaling a business. Founders can keep control while also speeding up growth. They learn to use outside expertise to their advantage.
Key elements of structuring these partnerships include:
- Clear Value: Know what each partner offers besides money.
- Shared Goals: Make sure everyone is working towards the same long-term goals for business growth.
- Fair Incentives: Align financial rewards, like the Kindred model.
- Clear Roles: Define who does what to avoid confusion and work efficiently. This prevents conflict.
- Plan Your Exit: Talk about exit options from the start. This ensures everyone is aligned for a future sale or public listing.
An international network of entrepreneurs makes these partnerships even stronger. For example, connections in the Singapore entrepreneur network can open up new markets. They also provide fresh perspectives. This all-around approach helps ensure steady growth. It prepares your company for major future events.
Aligning Early Investors for a Future M&A or Public Listing
The Kindred Capital model shows how important it is for investors to be aligned. This is crucial when planning an exit, like a sale or an SME public listing. Smart founders know that their choice of early investors will shape the company’s entire future.
With the right approach, investors become strategic partners, not just sources of cash. They share a stake in a successful exit that helps everyone. This is very different from investors who only want short-term profits. Their conflicting timelines can make a sale or listing much harder.
Founders must actively manage their cap table. They need to know each investor’s goals and timeline for an exit. When investors have different expectations, it can ruin a great M&A deal. It can also make a public listing more complex. Managing investor relationships well is key to securing funds for growth.
In our M&A advisory work, including for the Asia Pacific region, we often see this problem. Disagreements among early investors are a common roadblock. We advise founders to set up clear communication channels. They should also provide transparent reports right from the start.
Key considerations for aligning early investors:
- Research Your Investors: Look beyond their money. Check their strategic value, network, and history with other company exits.
- Clear Terms: Document all exit plans and preferences clearly from the start. This helps avoid arguments later.
- Communicate Regularly: Update investors on progress, problems, and changes in the market.
- A United Exit Plan: Get all investors to agree on the best way to exit and what the company is worth. This is vital for any UK business listing or international M&A.
- Use Your Board: Make sure your board, including independent directors, supports the long-term plan for an exit.
Creating a smart investor program is very helpful. It attracts investors who understand the details of a planned exit. This strategy makes any transition smoother. It also maximises value for shareholders. Good global investor connections help founders find more investors who share their vision. This ensures the company is ready for any future strategic move.
Frequently Asked Questions
What type of firm is Kindred Capital VC?
Kindred Capital is an early-stage venture capital (VC) firm in the UK. It is known for its ‘Equitable Venture’ model. With this model, founders get a 15% share of the fund’s profits, known as carry [6].
This structure helps everyone work together. It makes sure investors and founders have the same goals from the start. Kindred Capital invests in promising tech startups and supports founders across many industries.
Who is the CEO of Kindred Capital?
Kindred Capital does not have a single CEO. Like many venture capital firms, it uses a partnership structure. The firm is led by its General Partners (GPs).
The leadership team includes Eileen Burbidge, Tracy Doree, Russell Buckley, and Maria Smith [7]. Together, they guide the firm’s investment strategy and partnerships. This model focuses on shared goals and experience rather than a top-down structure.
What is Kindred Capital’s AUM (Assets Under Management)?
Kindred Capital has raised a large amount of money across several funds. They closed their third fund at £100 million in April 2021 [8]. Their second fund was £80 million, and their first was £50 million.
This shows they manage a lot of capital. It also means they can invest in many new companies. This level of funding reflects strong investor confidence and helps their portfolio companies succeed.
Does Kindred Capital have a stock?
No, Kindred Capital does not have a publicly traded stock. It is a private company, which is common for venture capital firms. They raise money from large organisations and wealthy individuals.
You cannot invest in Kindred Capital through a public stock exchange. Instead, partners invest privately in its funds. This allows them to invest directly in promising young companies before they go public or are sold.
Sources
- https://kindredcapital.com/news/carry-what-it-is-and-why-kindred-shares-it/
- https://techcrunch.com/2021/04/13/kindred-capital-launches-third-fund/
- https://sifted.eu/articles/kindred-capital-model-venture-capital
- https://sifted.eu/articles/kindred-capital-carry-sharing-model/
- https://www.kindredcapital.com/news/kindred-s-new-model-share-the-carry
- https://kindredcapital.com/about/
- https://kindredcapital.com/team/
- https://tech.eu/2021/04/14/kindred-capital-closes-third-fund-at-100-million/